We are Proyecto Diaz, a coffee roasting company in Oakland, CA, focused on rebuilding one coffee farm at a time starting with the Diaz family farm in Oaxaca, Mexico. We're dedicated to inspiring creativity and action in both individuals and communities.
At the core we’re not just a coffee company, we’re a family. Our story begins in the early 1900s when our first family members began growing coffee in the lush hills of Oaxaca, Mexico, and continues with what is now a smaller farm taken care of by Grandfather Diaz and his children. Due to the various environmental, economic, and cultural issues that confront the modern farmer, it’s a humble, but happy, representation of what it once was.
As Proyecto Diaz, our main focus is to help rebuild and maintain the family farm until it is self-sustaining. Our larger aim is for the Diaz farm to become the model for our rebuilding projects in surrounding farms and communities.
For us, coffee isn’t just our story—it’s our history, a direct tie with our culture and the essence of who we are. We want to create a bridge between the modern coffee drinker and the soul of that coffee, the farmer. With our various offerings, we hope to create a sense of empowerment, respect, and the knowledge that every cup of goodness is a tool to rebuilding community and vibrant futures. Welcome to the project—drink with purpose.