Up, Up and Away

Anything worthwhile takes time, love, and most of all, a community. From our company’s inception to its birth in May of 2014, we’ve crawled, learned how to get up on our feet, and now a year later have only begun to take our first steps. But this has not been done alone. It’s been done with the support of a whole community of people. Those  that have offered advice, helped bag up coffee, and of course those who’ve chosen to enjoy our true labor of love—our coffee. There is truth in the saying “it takes a village to raise a child” and for us, this project is our child.

This past week we celebrated what we coined our “relaunch.” For us, this relaunch wasn’t simply about a new logo or our new look, it was about a celebration of our community and all who have helped us achieve something together.  It was a symbol of our dedication to our mission, our roots and our desire to stand firm to truly be for the benefit of people. 

This past year we’ve not only been able to revitalize one old man’s heart, Grandfather Diaz, but a farm as well. We’re entering into year 2 with the purchase of 1,450lbs of coffee (at above market price), a far cry from our first order of 100lbs. We have been able to consistently pay better wages to the agriculturalists, as well as starting to create job stability for local workers. Family members have also stepped up to take responsibility and ownership of the efforts at hand. 

We’re entering into year 2 with the purchase
of 1,450lbs of coffee (at above market price),
a far cry from our first order of 100lbs.

A particular uncle, Niceforo (Knee-Ceh-Fho-Roh), has taken the initiative to join a local community development committee focused on building a road that will facilitate access between the farms and main towns within the Santa Cruz Ozolotepec farming region. He’s also secured governmental assistance for a solar powered electricity generator that now provides some light on the farm. Thirdly, a portion of one roof on the farm’s main compound has been rebuilt. These are just small examples of what lies ahead. 

In the future we plan on cultivating more land (only 2-5% of production ready land is being used) and rebuilding the rest of the farm’s dilapidated structures, such as the chapel, storing houses, a fermentation tank, and drying patios. Most importantly, we’re aiming to provide even more jobs for the local community. Jobs that will pay above fair wages, removing community workers from the cycle of subsistent pay. Our desire is to highlight the importance of those working the land and to allow for them to thrive. We’re confident that this will increase their potential for success. 

As we continue this journey to rebuild one coffee farm at a time, and one person’s world at a time, we’re thankful for those that have ventured on this path with us. We’re thankful that we’ve been able to share our vision and for the opportunity to be instruments of transformation. We’re thankful that we’re not in this alone. Now, as we continue, we stand facing the future with gleaming eyes and feet firmly rooted on our path ahead.

Join the project—drink with purpose, 
Fernando Diaz Mendoza